Google has been indicating that UX is important for a while now. Google has already been using the following Page Experience metrics as ranking signals:
- Mobile friendliness: Does your site effectively work on mobile? Googles mobile-first crawlers want to make sure that you are giving users the best experience on mobile possible, especially because 61% of Googles U.S. organic search traffic came from mobile in 2020 and that number will only increase.
- Safe and secure browsing with HTTPS: HTTPS has been a confirmed ranking factor since 2014. Google wants to make sure that searchers are interacting with safe and secure websites within the Google index.
- Low quality or possibly spam content: Google has explicitly expressed that they want the content within their index to be expert, authoritative, trustworthy, and high-quality.
Core Web Vitals and User Experience
Core Web Vitals is just a logical extension of these other Page Experience metrics. Google wants to ensure that searchers are landing on pages that give them exactly what they are looking for in a way that is intuitive and creates a pleasant experience on the site.
With Core Web Vitals, Google is enticing website owners and developers to follow the best practices of UX in their website creation to create user friendly websites by leveraging rankings. Meeting the standards of Core Web Vitals across the different metrics could be a tie-breaking ranking factor and the difference between http://www.datingranking.net/es/tatuaje-de-citas ranking for an important keyword and a competitor taking your brands place.Continue reading